If you are new at making packaging design, you need some guidelines that will help you become better at it. Today we will discuss everything you need to know about making a packaging design that works and that will sell the product. So let’s start from the beginning. You don’t what they also call a packaging design?
A Designer’s Nightmare
There are many things you can design logos, business cards, etc. However, when it comes to designing a packaging it is the worst. First of all, it has so many things you have to think about when designing a packaging that it is an absolute designer’s nightmare.
In addition to that, if you are willing to work on your design it will be a guaranteed a lot more difficult and what more could be mending than designing something which is more simple in the designing nature. Still, it is rather rewarding to have accomplished a successful packaging design and it merely have to do with the second thing on our list.
As a designer, you should always strive to be as creative as possible. This means you will have to learn how to deal with innovations and expand your horizons. These ideas that might help:
It is necessary that you learn how to look for new concepts wherever you go. If you are working in a packaging design, make sure that you work on the new concepts rather than using what has been around for years. A change of the concept of the design will surely attract customers, especially if it is contributing the use of the product. Take that little hole on the coke can, for example, it is safe to say that it can be used for a place where you will keep your straw fixed. Now the majority of people do not use it for those intentions. In fact, they don’t use it at all. However, this concept can certainly be beneficial if you’re looking for a way to sell a product more easily.
Something That Pops!
Your design might jump from the shelf and grab the customer. This is how good your design should be! Now, what are you going to do to make that product pop? What are you going to do it to make it scream in your face ‘take me’?!
Packaging Is What Sells The Product
All jokes aside you probably know that packaging is what sells the product. If you want to work on your packaging, you will boost your sales – it will appeal the not your CLIENT!
How To Talk To A Client
Another thing they don’t teach you in designer’s call is how to talk to your client. And this is particularly important because you will be working with many clients.
Some of your clients will be demanding; others will not know what they want themselves – and it can be particularly frustrating, but you must learn how to deal with it.